Legacy wallets vs. TonPass MPC — a cleaner onboarding story.
Why a wallet-native pass strategy?
Natural user acquisition
Telegram gifting drives organic viral reach — no extra marketing spend.
Lower CAC
Recipients convert into active TonPass users automatically. Acquisition is embedded in the gift.
Wallet mainstreaming
Gift-card UX removes the Web3 onboarding barrier. Zero seed-phrase friction.
Retention uplift
Balance management drives repeat visits. On-wallet payments and transfers extend naturally.
Not a prepaid spending card — a gift card that unlocks the TonPass Wallet.
Legacy crypto prepaid cards convert crypto into fiat for existing holders. The TonPass Gift Card hands a wallet-access gift to recipients, turning them into crypto-native wallet users.
Every legacy card drains crypto into fiat. Every TonPass card brings a fiat-native user into crypto. That single inversion turns the product itself into the acquisition channel.