New categories are rare. Gift cards are a 40-year-old product, and crypto cards have been tried by dozens of companies. So why is the TonPass Wallet Access Gift Card a game-changer?
The answer is simple. The direction is inverted.
Legacy cards: Crypto → Fiat
Binance Card, Coinbase Card, Crypto.com card — they all target people who already own crypto. They're spending tools. One card issued = one more time an existing user drains crypto out.
New user acquisition — zero.
TonPass cards: Gift → Crypto wallet
The TonPass Wallet Access Gift Card moves in the opposite direction. It's given as a gift to someone who has never experienced crypto. The recipient becomes a wallet user automatically with a QR scan and a single Face ID.
One card sold = one new wallet user onboarded.
- The buyer pays with cash or card (no crypto required)
- The recipient becomes a crypto wallet user (first experience)
- Anywhere in the world (no borders)
- In under 30 seconds (one Face ID)
Why this is a game-changer
CAC for most crypto projects is $50–$200 per new user. Ads, airdrops, referrals, onboarding support — expensive and inefficient.
For TonPass, the product itself is the acquisition channel. Each card sold creates a new user. CAC is internalized into the fee and collapses close to zero.
“The gift is the most efficient acquisition mechanism ever invented — because the buyer voluntarily pays the marketing cost.”
2026 is the turning point
Year 1: 100K cards, 60K new users. Year 2: 400K cards, 300K users. In 5 years: 10M cards, 8M wallet users. These aren't aggressive targets — they're the conservative model assuming a viral coefficient of 1.3.
